In my opinion, it’s not a problem of being attractive (as Clojure/Script are already immensely attractive in many regards), but a problem of seeming attractive. This also touches marketing, core team communication, evangelists, social media presence (and thereby programmer base) and so on.
Many new/young developers in the web bubble are attracted to the current React/Vua/SPA hype in the JS world. There’s so much material available it’s hard for them to see a reason to stick to Clojure/Script long, especially since many of the good starter guides (like Brave Clojure) also try to teach Emacs (which was a disaster for me). Personally, I only stuck with learning Clojure because some aspects of my education made me (correctly) intuit the benefits.
I think in terms of pure language productivity, there’s not a lot of options at the top besides Clojure/Script, but in terms of getting there, the JS ecosystem & community size, activity and general “buzz” is miles ahead of the flock. It’s also much “louder”, there are a myriad of blog posts, github repos, twitter accounts, whole tutorial platforms, which to me is largely due to the current hype and community size. New developers often think they “find more” on Google searching for JS/other “established” language problems, but most of the time they end up either learning nonsense or too little to be able to make a reasonable decision.
There’s lots to gain from attracting new/young developers, as well as more experienced ones form other languages. Having a broader spectrum of developers, and people to fill the ranks, means more communication about the language development/evolution, about problems in different areas, etc. It means there’s a healthy percentage of the programmer base that is hopefully vocal about user friendliness and hurdles for beginners, as well as learning resources. This contributes to making language awareness a bit more self-perpetuating. The benefits of having a larger programmer base for a language are obvious I think, especially when talking about Clojure’s current usage stats and “marketing”.